Short description

The 9th edition of the International Conference on Marketing and Business Development (MBD2026) will be hosted by the Faculty of Marketing of the Bucharest University of Economic Studies, between 26th–28th of June 2026, at the Predeal campus.

The conference brings together representatives from academia, governmental institutions, industry, and research centers to share knowledge and experiences related to the main theme of this scientific event.

Conference Aim

The conference encourages both theoretical and practical contributions in the following main areas, without being limited to: marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, artificial intelligence in marketing, online marketing, social media and mobile marketing, business-to-business marketing, marketing communication, brand management and consumer behaviour, business strategy, knowledge management, corporate social responsibility, entrepreneurship, sustainable development, and economic growth.

Publication opportunity

Authors have the opportunity to publish their accepted and presented full papers in internationally recognized academic journals and publications. Selected papers may be recommended for publication in:

• Journal of Emerging Trends in Marketing and Management (JETIMM) – https://www.etimm.ase.ro
• Journal of Marketing Communications – https://think.taylorandfrancis.com/special_issues/deception-in-marketing-communications/

Depending on the review process and the recommendations of the Scientific Committee, selected papers may be invited to submit extended or adapted versions for additional publication opportunities. Conference papers may also be included in the conference proceedings volume, which will be submitted for indexing in relevant academic databases and platforms. Alternatively, papers may be included in the conference proceedings volume, which will be submitted for indexing in the Clarivate Conference Proceedings Citation Index (formerly ISI Proceedings).

Topics covered include:

• Marketing and Digital Marketing
• Strategic Marketing
• Consumer Behaviour
• Business Development
• Entrepreneurship
• Corporate Social Responsibility
• Sustainable Marketing
• Innovation and Technology in Marketing
• Artificial Intelligence in Marketing
• Healthcare Marketing
• International Marketing
• Branding and Communication
• Marketing Analytics and Big Data