Short description

The 8th edition of the "Marketing and Business Development" International Conference (MBD2025) will be hosted by the Marketing Faculty of the Academy of Economic Studies in Bucharest, between October 3-5, 2025 at the Predeal campus

The conference brings together representatives of academia, governmental institutions, industry and research centers to share knowledge and experiences related to this scientific event’s main theme

Conference Aim

The 8th International Conference on „Marketing and Business Development” (MBD2025) will be hosted by the Marketing School of the Bucharest University of Economic Studies, on October 3rd-5th in the Predeal campus

The conference encourages both theoretical and practical contributions on the following main topics, but not limited to: marketing research, marketing management, sustainable marketing, business ethics, relationship marketing, customer relationship management, experimental marketing, artificial intelligence in marketing, online marketing, social media and mobile marketing, business to business marketing, marketing communications, brand management, consumer behavior, business strategy, knowledge management, corporate social responsibility, entrepreneurship, sustainable development and economic growth.

Publication opportunity

Authors have the option to publish their accepted and presented full papers in the Emerging Trends in Marketing and Management Journal, which is indexed by: DOAJ, RePEc, EconPapers, IDEAS, EBSCO, Index Copernicus și Google Scholar. Conference proceedings will be sent for indexing to Clarivate Conference Proceedings Citation Index (former ISI Proceedings).

Selected papers will be invited to submit adapted versions for the Journal of Marketing Analytics (https://www.palgrave.com/gp/journal/41270), a WoS indexed Palgrave Macmillan edited journal