We educate and train specialists in the field of marketing research, through a student-centered program focused on developing competencies and qualifications relevant to employers.
Graduates of this master's program are capable of designing and implementing marketing research, analyzing information obtained from marketing research in the context of marketing problems identified by companies, and making decisions based on the results obtained from the research.
Starting with the academic year 2024-2025, the Marketing Research master's program is conducted in partnership with the market research agency iSenseSolutions (https://isensesolutions.ro).
The Marketing Research Master's program benefits from the resources and expertise of iSense Solutions, providing students with the opportunity to learn and grow in an environment that promotes excellence and innovation. Students have access to internships organized by both iSense Solutions and its partner companies, can earn private scholarships through competitions, and have the chance to interact with marketing and market research specialists in courses, conferences, or workshops held at the university, iSense Solutions, or partner companies. With access to innovative research tools and resources that provide a deep understanding of market dynamics and consumer behavior, master's students will have the opportunity to work on case studies, get involved, and apply their knowledge and ideas in real research projects alongside professors and iSense Solutions specialists.
By completing the Marketing Research master's program, students gain the competencies required for professions such as:
For complete information, visit:
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C122
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C243