Bucharest Marketing School at Bucharest University of Economic Studies (ASE Bucharest) offers undergraduate and postgraduate programs in marketing, recognized for their high quality, academic rigour and professional relevance.
Their competitiveness is reflected in the Romanian educational market and in strong connections with the business environment. As both strategic and operational field, marketing attracts the interest of managers and specialists from organizations in Romania and worldwide, serving as a key source of competitive advantage and of positioning organizations and their brand portfolios in the minds and preferences of current and potential customers.
The three cycles study offered by the Bucharest Marketing School (bachelor’s, master’s and doctoral programmes) provide the opportunity to develop the knowledge, skills and competencies necessary for building . a modern, engaging and internationally relevant career in marketing.
The establishment of the Bucharest Marketing School in the 2003/2004 academic year is grounded in more than three decades of experience of the the Department of Marketing at ASE Bucharest. Founded in 1971, the department has made valuable contributions to the development of marketing in Romania, through teaching, research and specialised publications.