Welcome to the Marketing School

Marketing is indispensable to any type of organization, as achieving short, medium, and long-term objectives depends on understanding its role in creating value and the managers' ability to build and implement successful marketing strategies.

Marketing is about understanding consumers' needs and behaviors, the insights behind purchasing decisions, studying the market and competition, and launching products that, in a certain strategic context, better satisfy identified needs and desires. Marketing also plays a decisive role in building and developing a brand that brings value to both consumers and organizations. Present in our lives every day, marketing is behind an innovative product, a successful brand, or a campaign that becomes a reference in an organization's history.

Marketing is what sparks curiosity and stimulates emotions often associated with experiences arising from interactions with favorite brands. Marketing means creativity, dynamism, as well as strategic thinking and innovation; it involves the desire and responsibility to be better and to do better: for people, for organizations, for the world we live in.

The Marketing School is the main academic partner for those interested in marketing excellence, training valuable specialists through student-centered study programs aimed at developing competencies relevant to employers.

Consistent with our declared values, we promote knowledge and creativity, performance in education and research, and international experiences relevant to students and teachers. Communication, cooperation, responsibility, respect, and enthusiasm constantly support us in honoring our commitments.

We aim, through everything we offer, to shape responsible and enthusiastic people and professionals, aware of their own value and the role they play in the lives of organizations and the society we live in.