Welcome to Bucharest Marketing School

Marketing is  essential to any type of organization. Achieving short-, medium-, and long-term objectives depends on how well its role in creating value is understood, and on the ability of managers  to build and implement successful marketing strategies.

Marketing is about understanding consumers' needs and behaviors, the insights behind their purchasing decisions, studying the market and the competition, and launching products that, within the right strategic context, better  meet the identified needs and desires. Marketing also plays a  critical role in building and developing  brands that  create value  for both consumers and organizations. Present in our lives every day, marketing stands behind  every innovative product,  every successful brand, and every campaign that becomes a reference point in an organization's history.

Marketing  sparks curiosity and  fuels the emotions often associated with experiences  born from interacting with favorite brands.  It brings together creativity, dynamism,  strategic thinking and innovation; it  expresses the desire and responsibility to become better and to achieve better results: for people, for organizations, for the world we live in.

The Bucharest Marketing School is  a key academic partner for anyone interested in marketing excellence,  preparing valuable professionals through student-centered  programs  designed to develop competencies relevant to today’s employers.

Consistent with our  values, we encourage knowledge and creativity, performance in education and research, and meaningful international experiences  for both students and teachers. Communication, cooperation, responsibility, respect, and enthusiasm guide us  in  delivering our commitments.

Through everything we offer, we aim to shape responsible and enthusiastic people and professionals, aware of their own value and the role they play in organizations and  in society .