The “Marketing Library” collection was established in 2001 at the initiative of Prof. Dr. Virgil Balaure, then Head of the Marketing Department, with the support of department members and collaborators. The first published volume was “Marketing Information Systems,” authored by Assoc. Prof. Dr. Gheorghe Orzan. The collection “Marketing Library” represents a long-term partnership between Uranus Publishing House and the Marketing Department of the Bucharest University of Economic Studies. Currently, the series includes over 20 published volumes, with many others in preparation .
Beyond the “Marketing Library” titles , department members and collaborators have contributed to a significant number Marketing and related economic publications , in collaboration with other major publishers.
Information about the ASE Central Library and the Digital Library.
The “Marketing Library” Collection
2004:
Virgil Adăscăliței - Euromarketing – Fundamentals
Carmen Bălan - Logistics – Integrative Factor and Source of Competitiveness
Iuliana Cetina, Raluca Ecaterina Brandabur - Service Marketing: Theoretical Approach and Case Studies
Ionel Dumitru - Strategic Marketing: A Globalization Perspective
2003:
Virgil Balaure (coordinator) and contributors -
Marketing: Multiple-Choice Tests, 4th Revised Edition
Iacob Cătoiu, Nicolae Teodorescu - Consumer Behavior
Mihai Diaconescu - Agro-Food Marketing
Ioana Cecilia Popescu - Communication in Marketing
Călin Vegheș - Direct Marketing
Constantin Florescu, Petre Mâlcomete, Nicolae Al. Pop (editors), Marketing: Explanatory Dictionary, Economica Publishing, 2003
Baroga, St. Boboc, V. Popescu (editors), Capital Market: Key Terms. English-Romanian Dictionary, Hrema Publishing, 2003
Valerica Olteanu, Financial-Banking Marketing, Ecomar Publishing, 2003
Valerica Olteanu, Service Marketing: A Managerial Approach, Ecomar Publishing, 2003
Daniel Șerbănică, Public Relations, ASE Publishing, 2003
Virgil Balaure, Călin Vegheș, Mihai Roşca (editors), Marketing in the Process of Economic and Social Development. 1971-2001: 30 Years of Marketing in Romania (two volumes), ASE Publishing, 2002
Carmen Bălan, Marketing Research: Content, Role, Typology, and Process of Internal and International Marketing Research, ASE Publishing, 2001
Virgil Balaure (editor), Virgil Adăscăliței, Carmen Bălan, Ștefan Boboc, Iacob Cătoiu, Valerica Olteanu, Nicolae Al. Pop, Nicolae Teodorescu, Marketing, Uranus Publishing, 2000
Virgil Balaure (editor), Marketing: Multiple-Choice Tests, Revised 2nd Edition, Uranus Publishing, 2000
Nicolae Al. Pop (editor), Strategic Marketing, Economica Publishing, 2000
Aurelia-Felicia Stăncioiu, Marketing Strategies in Tourism, Economica Publishing, 2000
Laurentiu-Dan Anghel, Constantin Florescu, Răzvan Zaharia, Applications in Marketing, Expert Publishing, 1999
Virgil Balaure (editor), Marketing: Multiple-Choice Tests, Uranus Publishing, 1999
Virgil Balaure, Ioana Cecilia Popescu, Daniel Șerbănică, Călin Vegheș, Promotional Techniques – Problems, Analyses, Case Studies, Uranus Publishing, 1999
Iacob Cătoiu, Carmen Bălan, Bogdan Onete, Ioana Cecilia Popescu, Călin Vegheș, Methods and Techniques in Marketing Research: Applications, Uranus Publishing, 1999
Aurelia-Felicia Stăncioiu, Dictionary of Tourism Terminology, Economica Publishing, 1999
Iacob Cătoiu, Nicolae Teodorescu, Consumer Behavior: Theory and Practice, Economica Publishing, 1997
2002:
Virgil Balaure (coordinator) and contributors
Marketing: 2nd Revised Edition
Iacob Cătoiu (coordinator) and contributors
Marketing Research
Răzvan Zaharia - Social-Political Marketing
Răzvan Zaharia, Anca Cruceru - Sales Force Management
2001:
Carmen Bălan – Logistics
Iacob Cătoiu, Nicolae Teodorescu – Consumer Behavior: Instrumental Approach
Virginia Oprișan – Marketing and Communication in Sports
Gheorghe Orzan – Marketing Information Systems
Nicolae Al. Pop, Ionel Dumitru – International Marketing
Răzvan Zaharia – Social-Political Marketing
Virgil Balaure (coordonator), Marketing: Multiple-Choice Tests, 3rd Revised Edition
Laurențiu-Dan Anghel, Eva-Cristina Petrescu – Business-to-Business - Marketing (2nd edition)
Other Marketing and Economic Books authored or co-authored by Marketing Department members or collaborators
Carmen Bălan (editor), Marketing: Conceptual and Operational Aspects, ASE Publishing, 2004