Title

asistent universitar

dr. Andreea-Dima STRÂMBU

andreea.strambudima@mk.ase.ro

Presentation

Andreea Strâmbu-Dima is a Doctoral University Assistant in the Department of Marketing at the Bucharest University of Economic Studies. She earned her Bachelor’s degree in Commerce, specializing in Marketing Research, in 2003; her master in Marketing and Business Communication from the Marketing School in 2005; and her PhD in Economic Sciences in 2011. Years of professional experience in the business sector, together with volunteer work for several non-profit organizations, have honed her research interests—especially in direct marketing, social marketing, and sustainable development—which she has since explored through studies, publications, and teaching. She is the author or co-author of three books and more than fifteen scientific articles, six of which are indexed in the Web of Science.

Scientific publications (selective)

  1. Vegheș, Călin; Strâmbu-Dima, Andreea; Stoienică, Laurențiu; EU Consumers, Renewable Energy, and Sustainable Development – An Exploratory Market-Oriented Research Approach, European Journal of Sustainable Development, Volume 13, Issue 4, 2024, pp. 85-97, AIS 0,121, ISSN 2239-5938, eISSN 2239-6101, WOS:001330880800008
  2. Strâmbu-Dima, Andreea, Food-Related Consumer Behavior Endorsing European Food Chain Sustainability - A Marketing Study on the Romanian Consumer, Sustainability, Volume 14, Issue 15, Article Number 9045, august 2022, AIS 0,533, eISSN 2071-1050, WOS:000838848500001
  3. Vegheș, Călin; Strâmbu-Dima, Andreea, Romanian Agri-Food Businesses and the European Green Deal: An Exploratory Approach. Amfiteatru Economic Journal, Volume 24, Issue 60, may 2022, pp. 338-354, AIS 0,282, ISSN 1582-9146, eISSN 2247-9104, WOS:000878397900009
  4. Angheluţă, Valentin Alin; Strâmbu-Dima, Andreea; Zaharia, Răzvan – Church Marketing – Concept and Utility, Journal for the Study of Religions and Ideologies, Volume 8, Issue 22, Spring 2009, pp. 171-197, AIS 0,142, ISSN 1583-0039, WOS:000266210000010
  5. Veghes, Călin; Strâmbu-Dima, Andreea; Pantea, Carmen; Bălan, Diana; Rusescu, Marius, ”An Assesment of the Consumers’ Openness towards Participating in Marketing Relationships with the Organizations”, Conferință ISI Proceedings the 4th International Conference: Brasov, Romania, 16-17 octombrie 2009, publicat în: Brătianu, C., Lixandroiu, D, Pop, N.A. (Editori) – Business Excellence: Proceedings of the 4th International Conference: Brasov, Romania, 16-17 octombrie 2009, Vol. 2, Editura Universității Transilvania din Brașov, Brașov, 2009, pp. 285-288, ISBN 9789731747101. WOS:000278416200070
  6. Cătoiu, Iacob; Strâmbu-Dima, Andreea, ”Religious Organizations Marketing – Epistemological Aspects”, Conferință ISI Proceedings The International Economics Conference „Integrative Relations between the European Union Institutions and the Member States”, Sibiu 15 – 16 mai 2008, publicată în „Integrative Relations between the European Union Institutions and the Member States”, Editura ULBS, pp. 198-205, ISBN 978-973-739-594-8, WOS:000264341300039
  7. Nicolescu, Ovidiu (coord.); Strâmbu-Dima, Andreea (secretar ştiinţific); Brătianu, Constantin; Dinu, Eduard; Korka, Mihai; Isaic-Maniu, Alexandru; Nicolescu, Ovidiu; Popescu, Constantin; Verboncu, Ion; Profiroiu, Marius; Popa, Ion; Socol, Cristian; Herţeliu, Claudiu; Ceptureanu, Sebastian; Jianu, Ionela; Strâmbu-Dima, Andreea - Strategia universităţii: Metodologie şi studii de caz, Editura Economică, editură de prestigiu recunoscut (lista A2, panel 4), Bucureşti, 2007, 312 pagini, ISBN 978-973-709-356-1

Research fields

  1. Social marketing and its subdomains, especially cultural, medical, and religious marketing.
  2. Direct marketing, personalized communication, and personal data protection.
  3. Marketing and the role of its specific vision in sustainable development, with an emphasis on the cultural-tourism, energy, and food markets.

Education

2005–2011 PhD in Economics

2003–2005 master in Marketing and Business Communication

1999–2003 Bachelor’s degree, Faculty of Commerce, Marketing specialization – Marketing Research

Professional experience

2025–present – Doctoral University Assistant, Bucharest University of Economic Studies, Marketing School

2017–present – Patient Advocate, Melanom Romania Association

2006–2025 – Associate Lecturer, Bucharest University of Economic Studies, Marketing School

2012–2018 – Manager, Fast Start SRL

Taught subjects

Course Name Faculty Program
Direct Marketing Marketing School Marketing (Bachelor’s cycle, Year 1)
Social-Political Marketing Marketing School Marketing (Bachelor’s cycle, Year 2)
Cultural Marketing Marketing School Marketing (Bachelor’s cycle, Year 3)

Consultations

Consultations are scheduled individually, in agreement with the professor. For more information, please send an email to andreea.strambudima@mk.ase.ro