Ștefan Căescu is a professor at the Bucharest University of Economic Studies, specializing in marketing management, business-to-business marketing, and strategic marketing, and he is the vice-dean of the Marketing School. He is the author or co-author of over 30 articles on topics such as marketing communication, consumer behavior, health marketing, sports marketing, strategic marketing, and business-to-business marketing. Additionally, he has served as a manager or member in more than 20 research projects or projects with European funding.
