Curriculum study year 1, semester 1
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Marketing Models |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Qualitative Marketing Research |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Research Methodology |
4 |
V |
1 |
1 |
– |
2 |
Marketing |
| 4.1 |
Operational Research |
4 |
V |
1 |
1 |
– |
2 |
Informatics and Economic Cybernetics |
| 4.2 |
Data Mining |
4 |
V |
1 |
1 |
– |
2 |
Informatics and Economic Cybernetics |
| 5.1 |
Marketing Management |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 5.2 |
Relational Marketing |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 1, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Advanced Methods of Analyzing Marketing Data |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Competition Analysis and Competitive Strategies |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3.1 |
Commercial Technology |
7 |
E |
2 |
2 |
– |
4 |
Business, Consumer Sciences, and Quality Management |
| 3.2 |
Tourism Management |
7 |
E |
2 |
2 |
– |
4 |
Tourism and Geography |
| 4.1 |
Integrated Marketing Communication Strategies |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.2 |
Strategic Marketing |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 1
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Marketing Environment Analysis |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Intelligent Decision Support Systems in Marketing |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Marketing Audit |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.1 |
Brand Management and New Product Development |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.2 |
Marketing Channel Management |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1.1 |
Pricing Strategies |
5 |
E |
2 |
2 |
– |
4 |
Marketing |
| 1.2 |
Fair and Exhibition Marketing |
5 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Scientific Seminar |
10 |
V |
– |
– |
2 |
2 |
Marketing |
| 3. |
Specialized Practice |
15 |
C |
– |
– |
20 |
20 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
2 |
2 |
22 |
26 |
|
| 4. |
Dissertation |
10 |
E |
– |
– |
– |
– |
Marketing |
|
Total Mandatory and Optional Disciplines |
40 |
– |
2 |
2 |
22 |
26 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
