The Marketing School, offering the highest-rated study programs nationally, recognized by both national entities and rankings such as Times Higher Education Impact Ratings, QS World University Rankings by Subject, WURI World's Universities with Real Impact Ranking, and Webometrics (Ranking Web of Universities), invites you to join this fall for new experiences and challenges!
Use your passion to build a wonderful future!
The Marketing School offers the following master's programs:
Details regarding the subjects studied in each of the Master's programs can be found at: planinvatamant.ase.ro
All information regarding admission to the Master's programs organized by the Marketing School can be found here: https://ase.ro/admitere/masterat
Admission to the Master's programs of the Marketing School is done via competition, with candidates being ranked according to their admission average, calculated as a weighted average between:
✅ results of the specialized test – 40%;
✅ average of the Bachelor's degree completion exam – 60%.
If the Customer Relationship Management program – a program taught in English – is among your options, you will take an online language proficiency test (interview type) graded as pass/fail. If you present one of the language proficiency certificates recognized by ASE when submitting your file, or if you graduated from a Bachelor's program taught in English, it is not necessary to take the language proficiency test on July 23, 2025.
According to the Admission Regulation for Master's degree programs, the specialized grid test takes place with physical presence at ASE, on July 24, 2025. The contest topics for Master's programs taught in Romanian have the code MK1, and for the Master's program taught in English, the code is MK2. If you have options for both Romanian and English taught programs, you will take two specialized grid tests on the same day, at different times.
Registration takes place exclusively online at: https://ase.ro/admitere/masterat, between July 17-21 (on July 21, until 16:00).
The registration fee is 300 lei for candidates from Romania and other EU member states, the European Economic Area, and the Swiss Confederation, as well as those who have acquired international protection in Romania or a right of residence in Romania. By paying this registration fee you can opt for all Master's programs organized by the Marketing School and thus you will compete for both a budget-funded place, and a fee-based place, for the programs specified in the registration form.
Depending on the order of your options, expressed in the registration form, the IT system will check with priority if your admission average qualifies you for a budget-funded place at the chosen Master's programs; otherwise, it will check if the average qualifies for a fee-based place.
If on July 25, 2025 you are assigned:
📌 to budget-funded places, it is necessary to submit the original Baccalaureate Diploma and Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2025 session), between July 26 and 28, 2025 (on July 28 until 14:00), in the building at 7 Occidentului Street – ground floor (room 7001)” ;
📌 to fee-funded places, it is necessary to pay half of the tuition fee, 3250 lei, between July 26 and 28, 2025 (exclusively on the admitere.ase.ro platform) and, if you wish, you can submit the original Baccalaureate Diploma and Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2025 session), between July 26 and 28, 2025 (on July 28 until 14:00), in the building at 7 Occidentului Street – ground floor (room 7001);
📌on the Waiting List (meaning you did not have enough options / did not choose enough Master's programs, and your admission average did not qualify you for a budget / fee place at the chosen program(s)); if you wish to remain in the competition for a fee-based place it is necessary to pay half of the tuition fee, 3250 lei, between July 26 and 28, 2025 (exclusively on the admitere.ase.ro platform) and if you wish to remain in the competition for a budget-funded place it is necessary to submit the original Baccalaureate Diploma and Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2025 session), between July 26 and 28, 2025 (on July 28 until 14:00), in the building at 7 Occidentului Street – ground floor (room 7001);
Useful information for candidates:
ℹ️ Master's Admission Regulation;
ℹ️ Admission competition calendar;
ℹ️ Language proficiency certificates recognized by ASE;
ℹ️ Previous years' Master's admission topics;
We wish you good luck!