Curriculum study year 1, semester 1
| No. |
Discipline Name |
Credit
Points |
Evaluation
Method |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Marketing Management |
8 |
E |
2 |
2 |
– |
– |
Marketing |
| 2. |
Design and Organization of Marketing Research |
8 |
E |
2 |
2 |
– |
– |
Marketing |
| 3. |
Psycho-Sociology and Communication |
7 |
E |
2 |
1 |
– |
– |
Philosophy/Political Science |
|
Total Mandatory Disciplines |
23 |
3E |
6 |
5 |
– |
– |
|
| 4.1 |
Fundamentals of Marketing |
7 |
E |
2 |
2 |
– |
– |
Marketing |
| 4.2 |
Services Marketing |
7 |
E |
2 |
2 |
– |
– |
Marketing |
| 4.3 |
Business to Business Marketing |
7 |
E |
2 |
2 |
– |
– |
Marketing |
| 4.4 |
Strategic Management |
7 |
E |
2 |
2 |
– |
– |
Marketing |
|
Total Optional Disciplines |
7 |
E |
2 |
2 |
– |
– |
|
|
TOTAL |
30 |
4E |
8 |
7 |
– |
– |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 1, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Communication Strategies in Marketing |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Marketing Research Methods |
7 |
V |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Consumer Behavior |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4. |
Consumer Behavior |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 1
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Direct Marketing Strategies |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Marketing Intelligence |
8 |
E |
2 |
2 |
– |
4 |
Management Informatics |
| 3. |
Marketing Data Analysis |
7 |
V |
2 |
2 |
– |
4 |
Marketing |
| 4. |
Online Marketing |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Brand Management |
5 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Scientific Seminar: Applied Projects in Marketing |
10 |
V |
– |
– |
2 |
2 |
Marketing |
| 3. |
Specialized Practice |
15 |
C |
– |
– |
20 |
20 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
2 |
2 |
22 |
26 |
|
| 4. |
Dissertation |
10 |
E |
– |
– |
– |
– |
Marketing |
|
Total Mandatory and Optional Disciplines |
40 |
– |
2 |
2 |
22 |
26 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
