The mission of the Master's program in Marketing and Business Communication is to educate and train specialists in marketing and marketing communication through a student-centered program designed to develop skills and qualifications relevant to employers.
The Master's program in Marketing and Business Communication is aimed at individuals who want to deepen their knowledge and develop their skills in marketing and marketing communication, preparing them for essential roles in companies and organizations across various industries.
The program emphasizes the development of strategic and analytical skills necessary to create and implement effective and innovative marketing strategies and plans. Master's students will acquire essential abilities in designing and executing communication strategies, analyzing markets, and interpreting marketing data. Additionally, the program provides the tools needed to understand consumer behavior and base decisions on marketing insights.
By completing this program, students will learn to:
Through both theoretical and practical approaches, this program prepares students to tackle the challenges of the modern business environment and excel in their professional careers. Completing the Master's program in Marketing and Business Communication ensures the acquisition of the skills needed for professions such as:
For complete information about professions, visit:
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C122
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C243