Curriculum study year 1, semester 1
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Marketing Management |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Methods and Models in Marketing |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Marketing of Financial Products |
7 |
V |
2 |
2 |
– |
4 |
Marketing |
| 4.1 |
Business-to-Business Marketing |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.2 |
Marketing Fundamentals |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.3 |
Services Marketing |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4.4 |
Strategic Management |
7 |
E |
2 |
2 |
– |
4 |
UNESCO for Business Administration |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 1, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Integrated Marketing Communication |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Marketing and Competition |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Information and Communication Technology for Business |
6 |
V |
2 |
2 |
– |
4 |
Informatics and Economic Cybernetics |
| 4. |
Strategic Marketing |
5 |
E |
1 |
1 |
– |
2 |
Marketing |
| 5. |
Strategic Policies in Competitive Markets |
5 |
E |
1 |
1 |
– |
2 |
Economics and Economic Policies |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 1
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Direct Marketing Strategies |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Expert Systems in Marketing |
7 |
E |
2 |
2 |
– |
4 |
Marketing |
| 3. |
Supplier and Customer Relationship Management |
8 |
E |
2 |
2 |
– |
4 |
Marketing |
| 4. |
Quantitative Methods in Marketing |
7 |
V |
2 |
2 |
– |
4 |
Applied Mathematics |
|
Total Mandatory and Optional Disciplines |
30 |
– |
8 |
8 |
– |
16 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
Curriculum study year 2, semester 2
| No. |
Discipline Name |
Credits |
Form of Evaluation |
NR |
HOURS |
PE |
WEEKS |
Department |
|
|
|
|
C |
S |
L |
P |
|
| 1. |
Brand Strategies |
5 |
E |
2 |
2 |
– |
4 |
Marketing |
| 2. |
Scientific Seminar: Applied Projects in Marketing |
10 |
V |
– |
– |
2 |
2 |
Marketing |
| 3. |
Specialized Practice |
15 |
C |
– |
– |
20 |
20 |
Marketing |
|
Total Mandatory and Optional Disciplines |
30 |
– |
2 |
2 |
22 |
26 |
|
| 4. |
Dissertation |
10 |
E |
– |
– |
– |
– |
Marketing |
|
Total Mandatory and Optional Disciplines |
40 |
– |
2 |
2 |
22 |
26 |
|
Legend: C – course; S – seminar; L – laboratoty; P – projects.
