Presentation
Anca Francisca CRUCERU is a full professor, PhD, in the Department of Marketing at the Bucharest University of Economic Studies (ASE). She graduated from ASE, Faculty of Commerce, in 1997.
After graduation, she pursued advanced studies in the “Marketing Systems” program at the Marketing School and earned her PhD in Economic Sciences – Marketing from ASE in 2004, along with a certification to supervise doctoral studies in Marketing in 2019.
She has been working at the university since 1998 and teaches courses and/or seminars in Sales Techniques (undergraduate level – taught in Romanian), Marketing and Competition (master level), Competition Analysis and Competitive Strategies (master level), and Promotional Communication Strategies (master level).
Anca Francisca Cruceru has studied and conducted research on the business environment, participating as a trainer, expert, and mentor in several research teams and various national projects (CNCSIS, POCU, PNCDI II).
She is the author of six books published by ASE Publishing House and Uranus Publishing House, co-author of a specialized book published by Uranus Publishing House, reviewer of over 30 articles published in international conferences and journals indexed in ISI Web of Science, and has authored over 50 articles indexed in international databases or presented at international conferences.
Scientific publications (selective)
1. Radulescu, Violeta; Cetina, Iuliana; Cruceru, Anca Francisca; Goldbach, Dumitru, Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers, *Sustainability*, Volume 13, Issue 16, Aug 2021
2. Radulescu, Violeta; Anghel, Laurentiu-Dan; Cetina, Iuliana; Cruceru, Anca Francisca, Onisor, Lucian Florin, Job Satisfaction And Services Business Sustainability – Empirical Study Using Role Theory, *Economic Computation and Economic Cybernetics Studies and Research*, Issue 4/2020, Vol. 54
3. Florescu, M.S.; Ceptureanu, E.G.; Cruceru, A.F.; Ceptureanu, S.I., 2019, Sustainable Supply Chain Management Strategy Influence on Supply Chain Management Functions in the Oil and Gas Distribution Industry, *Energies*, 12(9)
4. Dinu, A.C., Radulescu, V., Cruceru, A.F., Orzan, M., How Semantic Web Can Be Used in Better Machine Decision Making, *VISION 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage*, 34th International-Business-Information-Management-Association (IBIMA) Conference, Nov 13-14, 2019, Madrid, Spain, ISBN: 978-0-9998551-3-3
5. Georgescu, B., Moise, D., Cruceru, A.F., Total Quality Management from the Perspective of Organizational Culture, *6th International Conference on Marketing and Business Development*, Bucharest Univ Econ Studies, Bucharest, Romania, June 14-16, 2018, Volume 1, Issue 1, ISSN: 2344-5130
6. Orzan, G., Cruceru, A.F., Balaceanu, C.T., Chivu, R.G., 2018, Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers, *Sustainability*, Volume 10, Issue 6
7. Cruceru, A.F., Daniel Moise, Marketing Capabilities and Selling Capabilities, Implementing a Framework Guide for a Business Performance, *Journal of Emerging Trends in Marketing and Management*, Vol. 1, No. 1/2017
8. Serbănică, D.; Radulescu, V.; Cruceru, A.F., 2015, The Role of Marketing Audit in Evaluating Sustainable Marketing Performance in Romanian Organizations, *Amfiteatru Economic*, 40, ISSN 1582-9146
9. Cruceru, A.F., Daniel Moise, 2014, Customer Relationships through Sales Forces and Marketing Events, *Procedia Social and Behavioral Sciences*, Conference: 2nd World Conference in Business, Economics and Management, Book Series: *Procedia Social and Behavioral Sciences*, Vol. 109
10. Moise, D., Cruceru, A.F., 2014, An Empirical Study of Promoting Different Kinds of Events through Various Social Media Networks Websites, *Procedia Social and Behavioral Sciences*, Conference: 2nd World Conference in Business, Economics and Management, Book Series: *Procedia Social and Behavioral Sciences*, Vol. 109
11. Cruceru, A.F.; Daniel Moise, Competitive and Anti-Competitive Behavior of Organizations from a Marketing Perspective, *International Journal of Economic Practices and Theories*, Vol. 4, No. 2, 2014, Special Issue on Marketing and Business Development, e-ISSN 2247–7225
12. Cruceru, A.F., 2012, Competitive Success: Ambition or Necessity?, *International Journal of Academic Research in Economics and Management Science*, Vol. 1, Issue 6, Oct-Nov, Yasrab Town, Bahawalpur, Pakistan, ISSN 2226-3624
13. Cruceru, A.F.; Violeta Rădulescu, 2012, Achieving Marketing Success through Strategic Orientation of the Company, *Romanian Journal of Marketing*, CNCSIS B+ accredited journal, indexed in BDI: CABELL’S, EBSCO, Copernicus, ProQuest, No. 4, Oct-Dec, ISSN 1824-2454
14. Cruceru, A.F.; Daniel Moise, 2012, The Characteristics of Sales Forces in Relation with Marketing Activities Carried Out by the Romanian Company, *Procedia Social and Behavioral Sciences*, Conference Proceedings ISI Web of Science, Vol. 62, pp. 198-203, ISSN 1877-0428
15. Zaharia, R.; Cruceru, A.F.; Angheluță, A.V., 2009, Competitive and Anti-Competitive Strategies on the Romanian Market, *Transformations in Business & Economics*, Vol. 8, No. 3 (18), Supplement A, pp. 60-76, ISSN 1648-4460
Research fields
- Marketing strategies in a competitive environment, applied to the Romanian business context at the level of entrepreneurship and multinational companies
- Promotional communication strategies, a conceptual and practical approach in organizations
- The marketing-sales interface and sales techniques applied at the corporate and entrepreneurial level
Education
2019 – Certification to supervise doctoral studies in Marketing, Marketing School, Bucharest University of Economic Studies, with the habilitation thesis titled *The Strategic Marketing Orientation of the Organization – An Approach from the Perspective of Competition*
2017 – Certificates authorized by IE Business School for the courses The Marketing Plan, Marketing Mix Fundamentals and Positioning: What You Need for a Successful Marketing Strategy, as well as a course authorized by The University of Chicago in sales, Sales Strategies: Mastering the Selling Process
2011 – Course on Distance Education Management, Bucharest University of Economic Studies
2000-2004 – PhD in Marketing, Marketing School, Bucharest University of Economic Studies, on the topic “Marketing Strategies in a Competitive Environment,” supervised by Prof. Dr. Virgil Balaure
1997-1998 – Advanced Studies Diploma in Marketing Systems, Faculty of Commerce, Bucharest University of Economic Studies
1990-1996 – Bachelor's Degree, Faculty of Commerce, specialization in Marketing, Bucharest University of Economic Studies
Professional experience
2020 – Present – Professor, PhD, Department of Marketing, Bucharest University of Economic Studies
2013 – 2020 – Associate Professor, PhD, Department of Marketing, Bucharest University of Economic Studies
2003 – 2013 – Lecturer, PhD, Department of Marketing, Bucharest University of Economic Studies
2000 – 2003 – Assistant Lecturer, Department of Marketing, Bucharest University of Economic Studies
1998 – 2000 – Teaching Assistant, Department of Marketing, Bucharest University of Economic Studies
Taught subjects
Sales Techniques, Marketing School, Bachelor's Year 3
Competition Analysis and Competitive Strategies, Marketing School, Master's Year 1 in Marketing Research
Marketing and Competition, Marketing School, Master's Year 1 in Strategic Marketing
Promotional Communication Strategies, Marketing School, Master's Year 1 in Public Relations in Marketing