Public relations in marketing
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The mission of the "Public Relations in Marketing" program is to prepare professionals for the job market who can manage and improve the reputation of organizations in the corporate, governmental, and non-profit sectors.

By participating in this master's program, you will gain the practical skills needed to work in public relations or marketing communication. Through the program, you will learn how to create a public relations campaign, generate relevant social media content for targeted audiences, acquire specific skills in marketing research, and organize events.

The program stands out from other programs in the country through:

  1. An integrative approach to the communication field. In addition to developing writing and research skills, students will be able to understand the broader picture of an organization's marketing strategy, making it easier to access managerial positions.
  2. A master's program focused on the job market. Graduates of this program can work in public relations agencies, as freelancers in the field, or in the communication or public relations departments of companies or NGOs. A unique aspect of this program is that it prepares graduates to work in public institutions that have spokesperson positions.
  3. Partnerships with the business environment. The Marketing School has over 30 internship partnerships with companies and organizations in Romania where students can complete their practical training.
  4. A multidisciplinary audience: this program is equally dedicated to graduates of economics as well as those from social and humanities fields (such as literature, journalism, history, political science, etc.).

By completing the master's program in Public Relations in Marketing, students gain the skills necessary for professions such as:

  • Public Relations Manager (ESCO code 1222.1.2)
  • Communication Manager (ESCO code 1222.1)
  • Public Relations Officer (ESCO code 2432.9)
  • Social Activism Officer (ESCO code 2432.1)
  • Online Community Manager (ESCO code 2432.5)
  • Customer Experience Manager (ESCO code 2431.8)
  • Client Relations Manager (ESCO code 2431.6)
  • Brand Manager (ESCO code 2431.4)
  • Spokesperson (ESCO code 2432.9.1)

For complete information, visit:

https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C122

https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C243