Marketing management
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The mission of the Master's program in Marketing Management is to train professionals in the field of marketing, emphasizing the knowledge and skills required for managing marketing processes within organizations. This study program is designed for specialists who already possess fundamental marketing knowledge and wish to deepen their understanding of the strategic decision-making process necessary for leading marketing activities.

Graduates of this master's program develop skills in using analytical tools necessary for making strategic marketing decisions across various fields and in complex situations specific to the business environment.

The program aims to provide students with the knowledge and skills required to:

  • Conduct studies on the marketing environment to understand and anticipate changes that may influence the organization;
  • Design marketing systems and marketing research frameworks necessary for developing brand portfolio strategies and supporting marketing and communication strategies;
  • Develop marketing strategies, create marketing plans, operationalize, control, and evaluate strategic marketing plans;
  • Create models and systems to assess the marketing performance of organizations.

By completing the Master's program in Marketing Management, students acquire the competencies required for professions such as:

  • Marketing Manager (ESCO code 1221.3.2)
  • Chief Marketing Officer (ESCO code 1221.3)
  • Sales and Marketing Manager (ESCO code 1221)
  • eBusiness Manager (ESCO code 2431.10.2)
  • Marketing Consultant (ESCO code 2431.10)
  • Promotion Manager (ESCO code 1221.3.2)
  • Sales Manager (ESCO code 1221.3.2.1)
  • Commercial Director (ESCO code 1221.4)
  • Customer Relations Manager (ESCO code 2431.6)
  • Customer Experience Manager (ESCO code 2431.8)
  • Digital Marketing Manager (ESCO code 1221.5)

For complete information, visit:

https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C122

https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C243