Title

conferențiar universitar

dr. Carmen ACATRINEI

carmen.acatrinei@mk.ase.ro

Presentation

Carmen ACATRINEI is an Associate Professor, PhD, in the Department of Marketing at the Bucharest University of Economic Studies (ASE). She graduated from ASE, the Faculty of Business Administration, with instruction in foreign languages (English section), in 2007. After graduation, she pursued the master program “Marketing and Business Communication” at the Marketing School and earned her PhD in Economic Sciences – Marketing, from ASE, in 2011. She has been working at the university since 2008 and teaches courses and/or seminars in Direct Marketing (undergraduate level – taught in Romanian and English), Online Advertising (master level), Social Media and Mobile Networks Marketing (master level), and Online Consumer Relationship Management (master level – taught in English). Carmen Acatrinei has studied and conducted research on the online environment and marketing tools, participating in several research teams and numerous national projects (POC, PNCDI III, IDEI, and PN II) and international projects (Erasmus+). She is the author and/or co-author of three books published by ASE Publishing House and over 40 articles indexed in international databases or presented at international conferences.

Scientific publications (selective)

  1. Pelău Corina, Acatrinei Carmen, The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society, Energies, Vol. 12, No. 8, Article 1428;
  2. Păunescu Carmen, Acatrinei (Pantea) Carmen, Managing Maturity in Process-Based Improvement Organizations: A Perspective of the Romanian Companies, Journal of Business Economics and Management, Vol. 13, No. 2, 2012, pp. 223-241, indexed in ISI Web of Knowledge – Business and Economics, WOS:000302497900002, ISSN 1611-1699, eISSN 2029-4433;
  3. Acatrinei Carmen, Nistor Florina Nicoleta, The Romanian Perspective upon the Social Customer and Online Social Networks, Management & Marketing Journal, Vol. 7, No. 2, 2012, pp. 221-236, ISSN 1842-0206;
  4. Acatrinei Carmen, Puiu Teodora Viviana, The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness, International Journal of Economic Practices and Theories, Vol. 2, No. 3, 2012, pp. 153-164, eISSN 2247-7225;
  5. Salcu Adrian Vicențiu, Acatrinei Carmen, Gamification Applied in Affiliate Marketing, Management & Marketing Journal, Vol. 8, No. 4, 2013, pp. 767-790, ISSN 1842-0206;
  6. Mogoș, R.I., Acatrinei Carmen, 2015, Designing Email Marketing Campaigns – A Data Mining Approach Based on Consumer Preferences, Annales Universitatis Apulensis Series Oeconomica, Vol. 17, No. 1, pp. 15-30, ISSN 1454-9409;
  7. Vegheș Călin, Orzan Mihai, Acatrinei Carmen, Dugulan Diana, Privacy Literacy: What It Is and How It Can Be Measured, Annales Universitatis Apulensis Series Oeconomica, Vol. 14, No. 2, Alba Iulia, 2012, pp. 704-711, ISSN 1454-9409;
  8. Pantea Carmen, Pop Al. Nicolae, Email Marketing Campaigns: The Easiest Path from Organizations to Consumers – An Exploratory Assessment, The Annals of the University of Oradea – Economic Sciences, TOM XIX, Vol. 1, July 2010, pp. 737-742, ISSN 1222-569X, eISSN 1582-5450;
  9. Vegheș Călin, Pantea Carmen, Social Networking: Reasons to Join and Activities of Romanian Consumers – An Exploratory Assessment, The Annals of the University of Oradea – Economic Sciences, TOM XVIII, Vol. 4, Management and Marketing Section, 2009, pp. 869-873, ISSN 1582-5450;
  10. Pantea (Acatrinei) Carmen (2015), Online Advertising. Concepts and Best Practices, ASE Publishing House, Bucharest, 139 pages, ISBN 978-606-505-906-1;

Research fields

1) Online Advertising, particularly the efficiency and impact of advertising on social media platforms, optimizing messages and strategies to capture attention and understand consumer behavior.

2) Online tools used for Customer Relationship Management (CRM), primarily through the use of Artificial Intelligence (AI) and emerging technologies to enhance and personalize the customer experience, as well as the impact of social media in CRM to analyze feedback and promptly address customer needs and concerns.

3) Direct Marketing, specifically the online technologies used in direct marketing activities, particularly the use of large data collections and predictive analytics to accurately identify and segment the target audience, enabling the personalization of messages and offers to achieve high impact and increased conversion rates.

Education

2015 – Postdoctoral Studies in Marketing, Marketing School, Bucharest University of Economic Studies

2011 – PhD in Marketing, Marketing School, Bucharest University of Economic Studies

2009 – Master's Degree, Marketing School, Bucharest University of Economic Studies

2007 – Bachelor's Degree, Faculty of Business Administration, taught in foreign languages, Bucharest University of Economic Studies

Professional experience

2020 – Present – Associate Professor, PhD, Department of Marketing, Bucharest University of Economic Studies

2012 – 2019 – Lecturer, PhD, Department of Marketing, Bucharest University of Economic Studies

2008 – 2011 – Doctoral Teaching Assistant / Assistant Lecturer, Department of Business Administration, taught in foreign languages, Bucharest University of Economic Studies

Taught subjects

Course Name Faculty Program
Direct Marketing Marketing School Marketing
Faculty of Management Management
Faculty of Business and Tourism Business Administration in Commerce, Tourism, Services, Merchandise, and Quality Management
Online Advertising Marketing School Online Marketing
Social Media and Mobile Network Marketing Marketing School Customer Relationship Management
Online Consumer Relationship Management Marketing School Customer Relationship Management
Practical Training Marketing School Marketing

Consultations

Consultations are scheduled individually, in agreement with the professor. For more information, please send an email to carmen.acatrinei@mk.ase.ro