Title

asistent universitar

dr. David-Florin CIOCODEICĂ

david.ciocodeica@mk.ase.ro

Presentation

David-Florin CIOCODEICĂ is an Assistant Professor at the Department of Marketing, Bucharest University of Economic Studies (ASE). In 2017, he graduated from ASE, Marketing School, with a specialization in Marketing. In 2019, he completed the Master's program in Online Marketing, Marketing School, ASE. In 2022, he defended his PhD thesis with distinction Summa cum laude – Excellent, and became a Doctor of Economic Sciences – Marketing, at ASE Bucharest, later publishing the first fashion marketing book in Romania with the support of ASE Publishing House.

David-Florin CIOCODEICĂ is the sole author of three books: FASHION MARKETING – Theoretical Concepts and Case Studies, Introduction to EDUCATIONAL MARKETING, and ENTREPRENEURIAL MARKETING FOR EVERYONE – Perception of Youth Regarding Entrepreneurship Programs, as well as the co-author of three chapters in an international Springer publication. He has extensive research experience, both in academia (having been part of over 8 research teams for national and international projects) and in the business environment.

Between 2020-2024, he was an Associate Professor at ASE Bucharest, where he conducted seminars within the undergraduate programs of the Faculties of Marketing, Theoretical and Applied Economics, Cybernetics, Statistics and Economic Informatics at ASE Bucharest, in subjects such as: Marketing Research, Advanced Techniques in Marketing Research, Marketing, Information Systems for Marketing, and Event Marketing.

He currently works in the Marketing Department at ASE Bucharest and conducts seminars in subjects like Cybermarketing, Information Systems for Marketing, Marketing, International Marketing, Marketing Research, and Advanced Techniques in Marketing Research.

Scientific publications (selective)

  1. David-Florin CIOCODEICĂ, Raluca-Giorgiana (POPA) CHIVU, Ionuţ-Claudiu POPA, Horia MIHĂLCESCU, Gheorghe ORZAN, Ana-Maria BĂJAN (DUMITRACHE) – The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool, Sustainability, Vol. 14, Issue: 12, 2022, AIS – 0.527, eISSN: 2071-1050.
  2. Valentin KULETO, Milena P. ILIĆ, Rocsana BUCEA-MANEA-ȚONIŞ, David-Florin CIOCODEICĂ, Horia MIHĂLCESCU, Veronica MINDRESCU – The Attitudes of K–12 Schools’ Teachers in Serbia towards the Potential of Artificial Intelligence, Sustainability, Vol.14, Issue.14, 2022, AIS – 0.527, eISSN: 2071-1050.
  3. Călin-Petrică VEGHEȘ, Mihai-Cristian ORZAN, Raluca-Giorgiana CHIVU, Ionuț-Claudiu POPA, David-Florin CIOCODEICĂ, Anca-Olguța ORZAN – AN EMPIRICAL MODEL OF ANTECEDENTS OF MARKETING INFORMATION TECHNOLOGY (MARTECH) ADOPTION, Economic Computation & Economic Cybernetics Studies & Research, Vol. 57, Issue: 1, 2023, pp. 137-152, AIS: 0.09, ISSN: 0424-267X
  4. David-Florin CIOCODEICĂ, Raluca-Giorgiana CHIVU, Ionuț-Claudiu POPA, Adrian MOCIU – Studying the Evolution of Business in the Field of Nutrition Using Instruments Specific to Online Social Networks in the Context of the New COVID-19, Journal of Emerging Trends in Marketing and Management, Vol. 1, Issue. 1, 2020, pp. 237-244, indexed in REPEC and DOAJ, ISSN 2537-5865
  5. Raluca-Giorgiana CHIVU, David-Florin CIOCODEICĂ, Adrian MOCIU, Florina BOTEZATU – The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study, Journal of Emerging Trends in Marketing and Management, Vol. 1, Issue. 1, 2020, pp. 252-258, indexed in REPEC and DOAJ, ISSN 2537-5865.
  6. Lucia – Nicoleta BARBU, Mihai Cristian ORZAN, David-Florin CIOCODEICĂ, Olguţa Anca ORZAN, The Impact of the Covid-19 Pandemic on Social Media Promotion Strategies of Companies in Romania – Theoretical Aspects, Review of International Comparative Management, Vol. 24, Issue. 5, 2023, indexed in REPEC and DOAJ, ISSN: 1582-3458.
  7. David-Florin CIOCODEICĂ, Nicoleta-Valentina DUMITRACHE, Raluca-Giorgiana (POPA) CHIVU, Ionuţ-Claudiu POPA, Ana-Maria DUMITRACHE (BĂJAN), The Importance of Tools Specific Mobile Networks and Social Online Networks for Start-Ups in Bucharest, ICESS 2021, pp. 341-349, published in Sciendo (De Gruyter) in a Conference Proceedings Volume, indexed in DOAJ, EBSCO, ProQuest, REPEC etc., ISSN 2704-6524.
  8. Ionuț-Claudiu POPA, Raluca-Giorgiana (POPA) CHIVU, David-Florin CIOCODEICĂ, Nicoleta-Valentina DUMITRACHE, Bianca Cristina VOICU, Awareness of the Endogenous Factors Influence Purchasing and Consumption Decisions, ICESS 2021, pp. 359-367, published in Sciendo (De Gruyter) in a Conference Proceedings Volume, indexed in DOAJ, EBSCO, ProQuest, REPEC etc., ISSN 2704-6524.
  9. David-Florin CIOCODEICĂ, Ştefan-Alexandru BERBECE & Constantin Daniel PESTREA. The Impact of Artificial Intelligence on the Labor Market in Romania. In Proceedings of the International Conference on Business Excellence 2024, Vol. 18, No. 1, pp. 198-208, published in Sciendo (De Gruyter) in a Conference Proceedings Volume, indexed in DOAJ, EBSCO, ProQuest, REPEC etc., ISSN 2558-9652.
  10. David-Florin CIOCODEICĂ, Constantin Daniel PESTREA & Ştefan-Alexandru BERBECE. Content Marketing–Innovative Strategy to Keep Companies on the Market. In Proceedings of the International Conference on Business Excellence 2024, Vol. 18, No. 1, pp. 2254-2259, published in Sciendo (De Gruyter) in a Conference Proceedings Volume, indexed in DOAJ, EBSCO, ProQuest, REPEC etc., ISSN 2558-9652.

Research fields

1. FASHION MARKETING
2. CYBERMARKETING
3. INFORMATION SYSTEMS IN MARKETING
4. ARTIFICIAL INTELLIGENCE IN MARKETING
5. MARKETING RESEARCH AND ADVANCED TECHNIQUES IN MARKETING RESEARCH.

Education

2024 – present – Postdoctoral Studies in Economics, Marketing School, Bucharest University of Economic Studies, on the topic “MODELING CONSUMER BEHAVIOR IN THE APPAREL MARKET”

2019-2022 – PhD in Marketing, Marketing School, Bucharest University of Economic Studies, on the topic “RESEARCH ON INTEGRATED MARKETING COMMUNICATION THROUGH TOOLS SPECIFIC TO MOBILE AND SOCIAL ONLINE NETWORKS IN FASHION MARKETING”

2017-2019 – Master's Degree in Online Marketing, Marketing School, Bucharest University of Economic Studies.

2014-2017 – Bachelor's Degree, Marketing School, specialization in Marketing, Bucharest University of Economic Studies.

Professional experience

2024 – present – Assistant Professor, Department of Marketing, Bucharest University of Economic Studies

2019-2024 – Associate Professor, Department of Marketing, Bucharest University of Economic Studies

Taught subjects

1. Information Systems in Marketing
2. International Marketing
3. Cybermarketing
4. Marketing Research
5. Advanced Techniques in Marketing Research
6. Marketing