Presentation
Mihai Cristian Orzan is a professor in the Marketing Department of the Bucharest University of Economic Studies (A.S.E.) since 2003, and Vice Dean of the Marketing School since 2012. He completed his doctoral program in marketing at the Bucharest University of Economic Studies (with a thesis titled "Marketing Information Systems Audit") as well as a postdoctoral program funded by UEFISCDI (thesis title: "Operational and Behavioral Models of Efficiency in the Use of Online Social Networks as a Tool in Marketing Communication"). He also completed a master program in Computer Information Science at NOVA Southeastern University in Florida, USA, and various postdoctoral fellowships at IESE Business School in Barcelona, the European Institute for Advanced Studies in Management in Brussels, and the University of Groningen. During his more than two decades of academic career, he has taught various subjects such as Marketing Research, Marketing Data Analysis, Online Marketing, Social Media and Mobile Networks Marketing, and Modeling and Simulation of Marketing Phenomena. Mihai Orzan is the co-author of the textbooks Cybermarketing and Advanced Methods in Marketing Data Analysis, as well as 8 other books and over 100 academic articles published in national and international journals and conferences. Forty of these have been indexed in ISI Web of Knowledge and Scopus databases. He has also been involved in over 50 research or consultancy projects with the business environment, funded by national and international, public and private agencies.
Scientific publications (selective)
- Orzan, Mihai, Vegheș, C., Chivu, R., Popa I.O., Ciocodeică D.F., and Orzan, O.A., 2023, An Empirical Model of Antecedents of Marketing Information Technology (MarTech) Adoption, Economic Computation & Economic Cybernetics Studies & Research, 57(1), 137-152. DOI: 10.24818/18423264/57.1.23.09. Indexed in ISI Web of Knowledge and Scopus.
Research fields
- Online Marketing, which in itself is a very broad topic that, over two decades of research, has covered subdomains like blog marketing, online social networks, principles for developing the online presence of companies, or influences on consumer perceptions in specific online contexts.
- MarTech (Marketing Information Systems), which includes various tools from the IT and communication technology sector used in marketing activities, both from a theoretical and an organizational perspective, as well as different ways these technologies change how consumers interact with marketing tools.
- Marketing Data Analysis, focusing on both classic analysis methods and tools emerging from the recent technological revolution (neuromarketing, Big Data, cloud computing, or AI-based tools for marketing data analysis).
Education
2017 – Habilitation Diploma in Economic Sciences, specialization in Marketing, at the Doctoral School of Marketing, Academy of Economic Studies in Bucharest, with a thesis titled: "Empirical modeling of online social network users' willingness to disclose personal information"
2012 – Postdoctoral diploma in "Consumer Behavior Research," European Institute for Advanced Studies in Management, Brussels, Belgium
2012 – Postdoctoral diploma in "Social Network Analysis," European Institute for Advanced Studies in Management, Santorini, Greece
2011 – Postdoctoral diploma in "Building Models for Marketing Decisions," European Institute for Advanced Studies in Management, Brussels, Belgium
2009 – Postdoctoral diploma in "Managerial Issues in Marketing," European Institute for Advanced Studies in Management, University of Groningen, Netherlands
2008 – Postdoctoral diploma in "International Faculty Development Program," European Institute for Advanced Studies in Management, IESE Business School, University of Navarra, Barcelona, Spain
2002-2007 – PhD in Marketing, Marketing School, Academy of Economic Studies in Bucharest, on the topic "Audit of marketing information systems"
2014-2016 – Master's degree in Research and Teacher Education for Business & Economics (EDU-RES), Faculty of International Economic Relations, Academy of Economic Studies in Bucharest, with a thesis titled "Empirical Model of Student Satisfaction in a Business and Economics Academic Context"
2014-2016 – Master of Science in Computer Information Science, NOVA Southeastern University, Fort Lauderdale, Florida, USA, with a thesis titled "Website Usability"
1999-2003 – Bachelor's degree, Faculty of Cybernetics, Statistics and Economic Informatics, specialization in Economic Informatics, Academy of Economic Studies in Bucharest, with a thesis titled "Development principles of virtual pharmacies: A case study"
Professional experience
2017 – present – Professor, Department of Marketing, Academy of Economic Studies in Bucharest
2013 – 2017 – Associate Professor, Department of Marketing, Academy of Economic Studies in Bucharest
2007 – 2013 – Lecturer, Department of Marketing, Academy of Economic Studies in Bucharest
2004 – 2007 – Assistant Professor, Department of Marketing, Academy of Economic Studies in Bucharest
2003 – 2004 – Teaching Assistant, Department of Marketing, Academy of Economic Studies in Bucharest
Taught subjects
| Discipline Name | Faculty | Program |
| Online Marketing | Marketing School | Business Marketing and Communication (Master's) Online Marketing (Master's) |
| Cybermarketing | Marketing School | Marketing (Bachelor's, 3rd year) |
| Advanced Techniques in Marketing Research | Marketing School | Marketing (Bachelor's, 3rd year) |
| Marketing through Social Networks and Mobile Networks | Marketing School | Customer Relationship Management (Master's) Online Marketing (Master's) |
| Big Data and Advanced Methods in Marketing Data Analysis | Marketing School | Marketing Research (Master's) Online Marketing (Master's) |
| Modeling and Simulation of Marketing Research | Marketing School | Online Marketing (Master's) Marketing Research (Master's) Strategic Marketing (Master's) |