The Marketing Department aims to maintain its leading position in marketing higher education in Romania.
We strive to be recognized as the primary academic partner for those seeking excellence in marketing, making a significant contribution to the development of a sustainable smart society.
We educate and train generations of marketing specialists through student-centered study programs oriented towards developing competencies and qualifications relevant to employers.
We contribute to the creation, improvement, and application of knowledge, stimulating creativity, encouraging innovation, and solving concrete economic and social problems through advanced research in the field of marketing.
We offer a relevant international experience to students, teaching, and research staff through the internationalization of education and research.
We support community progress through cooperation, knowledge, and by providing solutions that contribute to addressing the challenges facing society.
EXCELLENCE
We hold high standards, pursuing academic performance and professionalism in education, research, and social engagement, committing ourselves to being constantly better, more creative, innovative, and effective.
We recognize value and promote an academic environment that encourages excellence.
RESPONSIBILITY
We provide relevant academic programs, adequate resources for students, and support for teaching and research efforts.
Through wise decision-making, we ensure long-term sustainability, active partnerships with employers, and involvement in community life, contributing to the resolution of social issues.
ACADEMIC FREEDOM
We cultivate creativity and innovation, the courage to believe in ourselves, and the interest in producing and transmitting knowledge through research, debate, teaching, and publication; we encourage expert consultancy, participation in project management, and business incubators.
We maintain a constant concern for respecting the right to opinion for both students and teaching staff, upholding institutional prestige, image, and integrity.
INTEGRITY
Deeply attached to the defining elements of the university's organizational culture, we respect ethical standards and honor our promises consistently and responsibly.
ENTHUSIASM
Education and research can bring added value only if we are motivated and passionate about everything we undertake.
COOPERATION
Decisions are made through consultation, taking into account the opinions and interests of our academic community members and other stakeholders, and are implemented through collaboration and transparency.